Definitions

For the purposes of this Privacy Policy:

• "Account" means a unique account created for You to access our Service or parts of our Service.
• "Business" refers to Alpha Homes as the legal entity that collects Users' personal information and determines the purposes and means of processing such information, in compliance with Tanzanian data protection laws.
• "Company" (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Alpha Homes, a platform operated by Morani.com Company Ltd. For the purpose of Tanzanian data protection regulations, the Company is the Data Controller.
• "Country" refers to the United Republic of Tanzania.
• "Consumer" means any individual who accesses or uses Alpha Homes' services, including property owners, landlords, and renters/buyers within Tanzania.
• "Cookies" are small files that are placed on Your computer, mobile device, or any other device by a website, containing details of Your browsing history on that website among other uses.
• "Data Controller" refers to Alpha Homes as the entity responsible for determining the purposes and means of processing Personal Data, in accordance with Tanzanian data protection laws.
• "Device" means any device that can access the Service, such as a computer, a mobile phone, or a digital tablet.
• "Do Not Track (DNT)" is a concept related to online privacy that allows users to control the tracking of their online activities across websites. While this concept is more common in the United States, Alpha Homes respects users' privacy preferences.
• "Personal Data" refers to any information that relates to an identified or identifiable individual. For the purposes of Tanzanian data protection regulations, Personal Data includes any information such as a name, contact details, national identification number, location data, online identifiers, or any other information that can be linked to an individual.
• "Service" refers to the Alpha Homes platform, which facilitates property listings, searches, and communication between property owners and renters/buyers in Tanzania.
• "Service Provider" means any natural or legal person who processes data on behalf of Alpha Homes. This includes third-party service providers, such as payment processors, hosting providers, or analytics services, that help facilitate the Alpha Homes platform.
• "Usage Data" refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
• "Website" refers to Alpha Homes, accessible from https://alphahome.live/.
• "You" means the individual accessing or using the Alpha Homes platform, whether as a property owner, landlord, renter, buyer, or any other user interacting with the Service. Under Tanzanian data protection laws, You may be referred to as the Data Subject or User, as You are the individual whose data is being processed.

1. PERSONAL INFORMATION WE COLLECT

1.1. Information Required to Use the Alpha Homes Platform

1.1.1.

We collect personal information when you use our platform. Without it, we may not be able to provide all requested services. This includes:

• Contact and Account Information: First name, last name, phone number, email address, and profile photo (if applicable).
• Identity Verification Information: Where necessary, we may request government-issued ID verification in accordance with applicable laws.
• Payment Information: Payment method details, such as bank account or mobile payment details, to facilitate transactions on our platform.

1.1.1.4. Information You Provide Voluntarily

You may choose to provide us with additional personal information, such as:

• Additional Profile Information: Preferred language, city, and personal descriptions.
• Property Listing Details: If you are a property owner, we collect property-related details, including location, amenities, pricing, and availability.
• Communications with Alpha Homes: Any messages or inquiries sent through our platform.

1.2. Information Collected Automatically

1.2.1.

We automatically collect certain data when you use our platform, including:

• Geolocation Information: Based on your device settings, IP address, or GPS.
• Usage Data: Pages viewed, searches performed, and interactions with the platform.
• Device Information: Device type, operating system, and unique identifiers.
• Cookies and Similar Technologies: As outlined in our Cookie Policy.

1.3. Information from Third Parties

1.3.1.

We may collect data from third-party sources such as:

• Payment Providers: To process payments securely.
• Background Check Providers: Where applicable, for verification and fraud prevention.
• Referral Programs: If another user refers you to the platform.

1.4. How We Use the Information We Collect

1.4.1.

We use your information to:

• Facilitate property listings, searches, and bookings.
• Verify identities and ensure security.
• Process transactions and payments.
• Improve and personalize the user experience.
• Comply with legal obligations and prevent fraud.

1.5. Sharing and Disclosure

1.5.1.

We may share your data with:

• Property Owners and Renters or Buyers: To facilitate transactions and communication.
• Service Providers: Such as payment processors and verification services.
• Legal Authorities: When required by law.

1.6. Third-Party Partners and Integrations

1.6.1.

We may integrate with third-party services (e.g., payment processors and analytics tools). Their use of your data is governed by their respective privacy policies.

1.6.2. Your Rights

You have the right to:

• Access, update, or delete your personal information.
• Opt-out of certain data processing practices.
• Withdraw consent for data collection where applicable.

1.7. Security

1.7.1.

We implement appropriate security measures to protect your information. However, no system is completely secure, and we encourage users to take precautions when sharing personal details.

1.8. Changes to This Privacy Policy

1.8.1.

We may update this policy from time to time. Any significant changes will be communicated through our platform or other appropriate means.

2. HOW WE USE INFORMATION WE COLLECT

2.1.

We use personal information as outlined in this Privacy Policy. If you reside outside of Tanzania, please refer to our legal bases for collecting and processing personal information.

2.2. In order to provide, improve, and develop the Alpha Homes Platform, we may process this information to:

• Enable you to access the Alpha Homes platform and complete transactions.
• Facilitate communication between property owners and renters/buyers.
• Process your listing, rental, or inquiry requests.
• Conduct analytics, debug, and conduct research.
• Develop and improve our services and platform features.
• Provide customer service and support.
• Send you messages, updates, security alerts, and account notifications.
• Personalize and enhance your experience based on your interactions, preferences, and search history.
• Enable your use of our property rental and listing services.

2.3. To Safeguard the Alpha Homes Platform and Community, we may process this information to:

• Detect, prevent, and address fraud and security risks.
• Verify or authenticate identity information provided by you.
• Conduct background checks where necessary.
• Comply with legal obligations and ensure safety for all users.
• Resolve disputes between users regarding property listings and rental agreements.
• Enforce our agreements, terms, and policies.
• Assess and evaluate interactions with the Alpha Homes platform.
• In certain cases, automated processes analyzing account activity and interactions may restrict or suspend access to the platform if detected activities pose a security or operational risk. If you wish to challenge decisions made through automated processes, please contact us via the Contact Information section.

2.4. Provide, Personalize, Measure, and Improve Advertising and Marketing

2.4.1.

We may process this information to:

• Send you promotional and marketing messages.
• Display personalized advertisements relevant to your interests.
• Administer referral programs, rewards, surveys, and promotional campaigns.
• Analyze user preferences to improve marketing strategies.
• Invite you to events and relevant opportunities.

2.5. Analyze and Share Your Communications

2.5.1.

We may review, scan, or analyze communications on the Alpha Homes platform to:

• Prevent fraud, ensure security, and comply with regulatory requirements.
• Enforce our Terms of Service and provide customer support.
• Improve platform functionality and user experience.

2.6.

We will occasionally conduct manual reviews for customer support and fraud investigation purposes.

2.7. Provide Payment Services

Personal information may be processed to:

2.7.1.

Detect and prevent money laundering, fraud, and security incidents.

2.7.2.

Comply with financial regulations and obligations.

2.7.3.

Enforce payment terms and policies.

2.7.4.

Facilitate payment processing and transactions.

3. SHARING AND DISCLOSURE

3.1. Sharing with Your Consent or at Your Direction

3.1.1.

We may share your information when you provide consent or direct us to do so, such as when engaging with third-party service providers or participating in promotional activities.

3.2. Who We Share With

3.2.1.

Other Users: To facilitate transactions and interactions, we may share certain information between property owners and renters/buyers, such as:

• Contact details for booking and rental inquiries.
• Property information, including availability and terms.

3.3. Service Providers

3.3.1.

We share personal information with third-party service providers who assist with:

• Identity verification and background checks.
• Payment processing and transaction facilitation.
• Customer support, marketing, and analytics.
• Security and fraud prevention.

3.4. Legal Compliance

3.4.1.

We may disclose your information to regulatory authorities, law enforcement, or legal entities when required by law or when necessary to:

• Comply with legal requests such as subpoenas and court orders.
• Prevent fraud and security risks.
• Protect the rights and safety of our users and Alpha Homes.

4. YOUR RIGHTS

4.1.

You may exercise any of the rights described in this section in accordance with applicable law. We may request verification of your identity before processing your request.

4.1.1. Managing Your Information

You can access and update some of your personal information through your Alpha Homes account settings. You are responsible for keeping your personal information accurate and up to date.

4.1.2. Erasure

You may request the deletion of your personal information. However, if you request deletion of your personal data or if your account is suspended, terminated, or voluntarily closed, we may retain some of your information in the following cases:

• Legitimate Business Interests: We may retain certain information for fraud detection, security enhancement, and business continuity purposes.
• Legal, Tax, and Compliance Obligations: We may retain and use your personal information as required by applicable laws and regulations.
• Shared Information: Information shared with others, such as reviews or property listings, may continue to be visible even after your account is canceled.
• Residual Copies: Due to data protection and backup policies, some copies of your personal data may not be immediately removed from our backup systems.

5. SECURITY

5.1.

While no organization can guarantee absolute security, we implement administrative, technical, and physical security measures to protect your information from unauthorized access, loss, destruction, or alteration.

6. CHANGES TO THIS PRIVACY POLICY

6.1.

We reserve the right to modify this Privacy Policy at any time as required by applicable law. If changes are made, we will update the "Last Updated" date at the top of this policy. In the event of material changes, we will provide notice via email or through our platform at least thirty (30) days before the changes take effect. If you disagree with the updated Privacy Policy, you may close your account before the effective date.

7. CONTACT INFORMATION

For any questions or concerns regarding this Privacy Policy or how Alpha Homes handles personal information, please contact us at:

Alpha Homes Privacy Team

Morani.com Company Limited

Email: info@moranitz.com

Phone: +255 768 885 302